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We initially launched direct to consumer only and we really wanted to ensure we get the products right before scaling beyond that. How are you looking to expand this product? And could you potentially see it as an alternative in this fast food war?īEN PASTERNAK: Totally, yeah. You recently introduced the disc, which is a chicken patty of sorts. And in general, I think that younger folks are much more open-minded to trying these new products and you're kind of seeing that as a pattern.īROOKE DIPALMA: And another hot topic right now is the chicken sandwich wars happening at all these major fast food. We've obviously created a brand around the chicken nugget, and we've seen a really good response so far. And the initial adoption has been really, really crazy. So that's, that's why we decided to start with focusing on Nuggs. And for most Americans, their first meat product is a chicken nugget or a chicken tender. And you're a Gen Z entrepreneur, so I'm curious, how are peers in your age group viewing this product, as well as the rise of plant-based protein? And are they your main consumers?īEN PASTERNAK: Yeah, well, we kind of started the company on the basis that all cultural change starts with younger people.

They look, and I have to say, that they actually smell just like real chicken nuggets. For us, we've spent the past three years making the most accurate chicken nuggets simulation and with this new funding, we intend to hire the most talented material scientists, food scientists, flavor scientists, and really great engineers to continue to make the greatest products.īROOKE DIPALMA: And I have the chicken nuggets right here, actually. BEN PASTERNAK: Yeah, thanks so much for having me on.